Where is the Best to spray a PERFUME for women?

Perfumes are notwithstanding an instrument that arouses either a good or bad feeling, as some would say, for some who dont know how to spray or where to spray and those that know how. its kind of difficult for women to see the light about how and where  to spray perfume because some women go for extreme spray while some enjoy moderation, it can be irritating when been sprayed too much or probably for the moderate spray the soothing scent is not perceived. feel free to share the best opinion for beauty's around you.